Alec Kirby

Alec Kirby

digital Marketing Professional

Executive Summary

Driving growth for B2B and B2C brands across industries. I leverage my 9+ years of experience and diverse skillset in marketing, advertising, and communications to develop and execute data-driven digital marketing strategies. I’ve thrived in both in-house and agency environments, working with small-to-medium businesses and regional & national advertising agencies. This experience has equipped me with a deep understanding of the evolving digital marketing landscape and the ability to tailor solutions to diverse client needs.

Soft Skills

Technical Skills

Digital Advertising

I excel at strategizing and executing pay-per-click (PPC), display, video, programmatic, CTV, and social media advertising on a variety of demand side platforms.

Data Analysis & Reporting

As an analytical thinker, I focus on data-driven problem solving rather than decision-making based on gut feeling. "I feel" statements are rare in my vocabulary.

Search Engine Optimization (SEO)

Positioning an organization online for discovery and search query relevancy includes both strategic and technical search engine optimization skillsets.

Content Marketing

From copywriting and editing to social media marketing (SMM), I have extensive experience with both paid and organic content marketing strategies and tactics.

Web UX & UI

I have spent hundreds of hours developing websites and landing pages in a variety of content management systems (CMS) for better user experiences.

Email Marketing

Working with customer relationship management (CRM) software, I've executed email automation, content delivery, and customer retention tactics via email.

Communications

I've provided internal communication assets and strategies as well as intranet development, public relations, and reputation management for my clients.

Small Business Consulting

I've helped small businesses grow their online presence with personalized marketing recommendations, strategic plans, execution timelines, and tangible results.

Account Management

Part of my communication skills includes the ability to work directly with clients and customers for better experiences, solutions, retention, and recovery.

Education

Grand Canyon University, 2018

Business, Management, Marketing, & Related Support Services

Focus Leadership Institute, 2014

Leadership, Interpersonal Workplace Behavior, Conflict Resolution, & Personality Testing

Work Experience

Additional Training & Certifications